Red consultancy in London had been commissioned to create a project for Sky Protect, and they needed a photographer in Blackpool who could go and meet up with Claire, an avid Barbie doll collector and photograph her with her collection in her home.

Clearly, the story was that Claire had a very valuable collection of Barbie dolls, and that home insurance was through Sky Protect The idea of the photo shoot was to show Claire and all her dolls so that Sky Protect could use that content for promoting their home insurance.